Music Mag Target Audience

·         The target audience is: 15 to 22 years, this is similar to the readership profile of the famous ‘KERRANG!’ magazine which focuses on the same genre of music and generally has a similar house style and aim as we do (this was found through market research, we also found that magazines like ‘Rock Sound’ have similar adaptations) and so imitating these features would be advised, however we don’t want to be exactly the same as we would then have to compete for the market. We have also found that this is the age at which people experiment with their music tastes the most so aiming our magazine at this age range only makes sense as opposed to aiming it at a slightly younger or older audience which are fairly stubborn and insular with their music tastes so our sales would be lower and profit would be minimal. Also the people of younger age would not have experienced the generation in which rock music was more popular, with such bands as Sum 41 and Blink 182 being incredibly current, and so we would not need to spend time introducing our audience to the genre; we could just start as we mean to continue in relation to our content, we could also use this to our advantage by introducing new artists as our audience would be open to new sounds and names within the genre. We are also more aimed at a male audience as typically the majority of people whom are into this genre are males, we deduced this from both research and the fact that the majority of music magazines in this genre (KERRANG, Q, RockSound) are also aimed at a male audience, however we are not insular to a male audience and so we are not very gender specific in text, images and other features.